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Arab Film Festival Australia

Arab Film Festival Australia

"Working with Cardinal Spin on AFFA in 2013 was the best move we made that year. The Festival Directors and myself were very impressed; they were creatively strategic in their approach to the campaign; and leveraged strong media relationships with ease, I’m sure the journalists have come to rely on them as a trusted source of good news! They come highly recommended."

Kristy Mayhew - Information and Cultural Exchange / Arab Film Festival Australia - Marketing and Communications Manager


The Arab Film Festival Australia reveals the fascinating resurgence of Arab filmmaking and storytelling in the 21st Century, providing an international platform for filmmakers to share incredible Arab experiences and address misrepresentations of Arab peoples and cultures by creating critical spaces via engaging narratives. With Arabic language as the second-most spoken language in NSW, the event is a cultural powerhouse full of amazing stories and cross-cultural experiences.

Campaign Highlights

* in 2013, Cardinal Spin was engaged to manage a short-lead communications campaign for The Arab Film Festival, with a focus on mainstream metro outlets.

* Cardinal Spin secured wideranging media coverage across print, broadcast, and online mediums, with highlights including a half-page Sydney Morning Herald feature that was syndicated nationally, interviews on ABC 702 Radio National and ABC News 24, and online features on Timeout Sydney, Weekend Notes, FilmInk and MetroScreen. 

  • Arab Film Festival Australia Project Image 1
  • Arab Film Festival Australia Project Image 2