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Australian Film Festival

Australian Film Festival

"We have been using Cardinal Spin as our public relations company for three years. In that time the Australian Film Festival audience has grown from nothing to over 25,000 people. The marketing and publicity strategy designed by Cardinal Spin has been focused on our targeted demographic and is directly responsible for our rapid growth. Our increased visibility has meant greater revenue streams and more interest from potential sponsors and investors. I would recommend Cardinal Spin to anyone who wished to have their business or event successfully publicised in the marketplace."

Barry Watterson - Festival Director, Australian Film Festival


The Australian Film Festival (AFF) celebrated the huge array of Australian creative talent in the feature film, short film, online content and television industries. Each year, the AFF shined a spotlight on home grown talent, from distinguished and experienced heavyweights to up-and-coming cinematic stars. 

Campaign Highlights

* Cardinal Spin, working across the three years that the Festival ran, helped achieve a significant increase in audiences for screenings (all films in 2012 were sold out with weekend crowds lining up around the block at the Randwick Ritz and more than 1,500 families attending a beachside screening of Red Dog), workshops and panels.

* Coverage in 2012 doubled that of previous years, with Cardinal Spin implementing PR recommendations from the previous two years to ensure media opportunities were maximised.

* Cardinal Spin was also integral in securing key Australian film talent, including Barry Otto and Deborah Mailman, for induction into the Australian Film Walk of Fame.

  • Australian Film Festival Project Image 1
  • Australian Film Festival Project Image 2