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FIA World Rally Championships

FIA World Rally Championships

"Cardinal Spin pulled out all stops when we got them on board to work alongside us on FIA World Rally Championships, a major new event for NSW. They worked tirelessly to use their media contacts and networks to get the best publicity results for us. It was especially important for us to bolster our own efforts in the first year of the event and Cardinal Spin were the perfect publicity partner."

Kate Pembroke - Head of Corporate Affairs, Destination NSW


In September 2011, the biggest motoring names in the world hit the Coffs Coast in Northern NSW for the 10th leg of the epic global event that was the FIA World Rally Championships. The WRC attracted more than 90,000 spectators, was broadcast to 186 countries, and had a viewing audience of more than 53 million globally.

Campaign Highlights

* Working closely with Destination NSW, Cardinal Spin devised and managed pre-event publicity, the full media strategy, media centre, ministerial and drivers press events and conferences, and journalist famils to Coffs Harbour for the event.

* Cardinal Spin achieved a huge cross section of media coverage in lifestyle, motoring, local and international media, resulting in more than 450 total media stories specifically generated for the event.

  • FIA World Rally Championships Project Image 1
  • FIA World Rally Championships Project Image 2