- Nov 27 - Dec 4, 2013
HOLA SOL FESTIVAL CANTINA
Exclusive to the Sydney leg of the Hola Mexico Film Festival, the Hola Sol Festival Cantina was a Mexican pop-up bar and event activation space featuring a week-long program of workshops, film talks, live music performances and art exhibitions. The Cantina ran at the Chauvel Cinema in Paddington and featured a slew of musical acts performing live and free throughout the Festival including Gang of Brothers, Jupiter and The Moon and Kallidad – as well as acoustic sessions with Australian Institute of Music’s Claire Crosby, Luke Zancanaro and the AIM Salsa Ensemble.
* Cardinal Spin conceived, planned and executed the Cantina – handling every element from event theming, logistics and management through to publicity and direct marketing.
* The launch of the Cantina saw Sydney’s Hola Mexico Film Festival opening night draw its highest attendance in the Festival’s history, resulting in a full house on opening night and a packed post-screening party.
* Cardinal Spin generated more than 30 pieces of coverage for the Cantina, in addition to publicity secured for the Festival itself. Coverage highlights included print pieces in Sydney Morning Herald, Wentworth Courier, and Hispanoamerican Newspaper, as well as stellar online coverage on high-readership arts and culture publications including Pedestrian, Concrete Playground, Urban Society, The AU Review, Time Out Sydney and many more.
* Present at Opening Night were journalists/presenters from Alternative Media Group, FBi Radio, 2ser, The AU Review, The Brag, Daily Sydney, The Spotlight Report and LatinHub.
* In addition to traditional PR initiatives, Cardinal Spin adopted a direct marketing approach to promoting the Cantina, targeting local Mexican/Spanish and Latin communities, as well as synergistic businesses and organisations. Flyers and posters for the Cantina were also personally delivered to key locations, with social media being utilised in conjunction with ticket giveaways for readers/followers.