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LUMINOUS at Darling Quarter

LUMINOUS at Darling Quarter

"Amber and the team are great to work with, from strategic communications planning to execution. Cardinal Spin were just so quick to grasp Darling Quarter's points of difference and as a consequence we got the coverage the development needed very quickly. The teams constant pro-active approach means we don't have to manage them day to day. They know what they are doing and deliver every time. We couldn't have been happier with the Media Launch Event of Luminous at Darling Quarter - it was so successful. We received National and International Coverage, with our online video being viewed in over 125 countries!"

Abigail Campion - Retail & Marketing Manager, Darling Quarter


LUMINOUS at Darling Quarter is the largest permanent interactive light display in the world. Cardinal Spin was brought on to introduce the initiative to the wider Sydney and Australian public through a targeted communications campaign, and a media and VIP launch event.

Campaign Highlights

* Cardinal Spin organised and managed a videographer (and photographer) to produce vision at the preview event that was provided to TV news servers for use on May 18, 2012. Cardinal Spin organised this vision to be picked up for weather crosses on Network Seven News and Network Ten News. The vision was also organised for SBS World News Australia and SBS World News Australia (Late) News.

* Cardinal Spin also produced a digital version of the video for online media to use (572 views on Cardinal Spin YouTube channel).

* Cardinal Spin secured major print mentions in a number of national, metro and suburban outlets including the Australian Financial Review, Sydney Morning Herald and Where Magazine.

  • LUMINOUS at Darling Quarter Project Image 1
  • LUMINOUS at Darling Quarter Project Image 2