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Mardi Gras Film Festival

Mardi Gras Film Festival


Presented by Queer Screen, the Mardi Gras Film Festival is one of Australia’s largest film festivals of any kind, and one of the top queer film festivals in the world. It is highly regarded by filmmakers all over the world, and is the most important avenue for promoting gay and lesbian titles to distributors and exhibitors in this territory.

Campaign Highlights

* In late 2013, Cardinal Spin came on as the official communications agency for the 2014 Mardi Gras Film Festival, tasked with a mission to maximise audience attendance at the Festival’s 21st edition.

* Cardinal Spin managed and executed an extensive PR campaign for the Festival across print, broadcast and online channels, contributing to a dramatic increase in tickets sales on previous years.

* More than half of the Festival’s screenings sold out including opening and closing night, with total tickets sales increasing by 51 per cent on 2013. The closing night screening of Croc-a-dyke Dundee had to be moved to a bigger capacity cinema three times due to overwhelming ticket-demand.

* Over the course of the campaign, Cardinal Spin secured more than 130 pieces of coverage for the Festival across print, broadcast and online media.

* Print coverage highlights included features, event previews and interviews in widely circulated metro publications including Sydney Morning Herald, Sun Herald, MX Sydney, Sunday Telegraph, Time Out Sydney, Central magazine, Sydney City News, City Hub, Bondi View and The Brag, among others.

* Broadcast highlights included SBS TV (The Feed), ABC Radio National (Life Matters), ABC Central Coast and Radio Adelaide.

* Online highlights included Pedestrian, Time Out Sydney, Film Ink, Inside Film, Metro Screen, Concrete Playground, Daily Sydney, The AU Review, FBi Radio and The Thousands.

* Cardinal Spin also successfully targeted the Festival’s key LGBTIQ publications, with large-scale features appearing In Sydney Star Observer, Southern Star Observer, and on Gay News Network, Star Observer, Same Same, LOTL, Gay Star News, Gay Cities and Gay Traveller.

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