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Sing-A-Long - A Sound of Music

Sing-A-Long - A Sound of Music

"Kylie Edwards and Sarah McGuire and the team at CARDINAL SPIN have publicised several of our Sydney shows BUT have made their own the phenomenon that is SING-A-LONG-A SOUND OF MUSIC. The two go hand-in-hand. They just ‘get-it’ which is brilliant for us! Often Publicity is seen as simply booking interviews with artists BUT CARDINAL SPIN have ensured brilliant coverage for SING-A-LONG-A SOUND OF MUSIC, a now annual event in Sydney. It is a big ask to promote an event whose artists appeared in the movie over 45years ago and are now not available for interview! However, we have been blessed in recent years to work with our brilliant HOST, Marika Aubrey who is a great ambassador for the event and has worked closely with the team at Cardinal Spin to get as much exposure as possible. They have achieved great media coverage across all areas from social media to more traditional forms including high profile television coverage for this event including segments on Mornings with Kerrie –Anne and Weekend TODAY. They are the masters of online and social media marketing, achieving write-ups in dozens of on-line publications and sites we didn’t realise even existed! In 2014 they garnered a great deal of media interest and attendance which resulted in some brilliant reviews. Their success has been reflected in a steady growth in ticket sales and greater awareness of the brand that is SALASOM! I would have no hesitation in recommending CARDINAL SPIN."

Julie - Ann Willems - Tim Woods Entertainment


Sing-A-Long - A Sound of Music hit Australia in February 2001 with three sell-out shows at the historic State Theatre in Sydney and has now become an annual event. Subsequent engagements in Melbourne, Brisbane, Adelaide and Perth have gotten the whole country singing and seen the event go from strength to strength.  The show has also taken the world by storm including Amsterdam, Dublin, New York, St Louis, Philadelphia, San Francisco, Toronto, Auckland, Oslo, Stockholm and many other major cities around the globe. 

Campaign Highlights

* Cardinal Spin has delivered top tier media coverage across traditional and online platforms, including TV.

* Coverage highlights have included pieces in the Sydney Morning Herald, Daily Telegraph, Qantas The Australian Way, mX Sydney, Time Out, The Brag, and features syndicated across all News Local suburban titles, as well as a Channel 9 entertainment package. 

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