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Sydney Film Festival

Sydney Film Festival

"Sydney Film Festival are very happy to have extended our relationship with Cardinal Spin as our Public Relations Agency for the third consecutive year. The publicity results they delivered for the 59th and 60th festivals in 2012 and 2013 were nothing short of extraordinary. Coverage continues to increase across all channels from the best results achieved in previous years, in print articles, radio, TV and online stories generated. Cardinal Spin’s management of all aspects of the festival’s publicity, media releases, photography, accreditation, red carpets and media relations is always smooth, efficient and highly-regarded, while all their staff are a real pleasure to work with. We look forward to working with them again for the 61st Sydney Film Festival from 4 – 15 June 2014. We have also been more than impressed by the results they have already achieved for us so far this year for our Travelling Film Festival events in Darwin, Katherine, Alice Springs, Dubbo, Grafton and Yamba, demonstrating both a national reach and a deep understanding of the regional Australian media landscape.”

Leigh Small - CEO, Sydney Film Festival


Since 2012, Cardinal Spin has executed a highly successful multi-faceted communications roll-out for the Sydney Film Festival, one of the world’s longest running film festivals. The campaigns for 2012 and 2013 included various press calls, media collateral production, opening nights (including major red carpets for films such as the world premiere of Mabo and the Australian premiere of Brave (with Billy Connolly), red carpet opportunities, key talent interview schedules and more.

Campaign Highlights

* In Cardinal Spin’s first year of working with Sydney Film Festival, the results were dramatic. Improvements were seen across all media platforms with a noteworthy increase in radio placements – four times as many interviews / coverage than in the previous year. A resulting 10 per cent spike in ticket sales was evidenced by the Festival.

* In 2013, more than 1,000 media pieces were secured for the Festival. TV coverage highlights included news segments across all breakfast TV programs (Sunrise, TODAY and Breakfast) as well as The Project, Today Tonight, Mornings and national news programs.

* Print coverage highlights included covers of: Sydney Morning Herald, Metro lift out x 2 in Sydney Morning Herald, Unwind in the Sun Herald, City Hub, Bondi View and IndianLink. In addition, the Festival received major features in TimeOut, The (Sydney) Magazine, The Brag, Drum Media, Filmink, Empire Magazine, Wai Wai Magazine and Nichigo Press.

* Digital coverage was also secured across a variety of media areas including news, art and events, with specific outlets including The Guardian, The Vine, Concrete Playground, Pedestrian.tv, IndieWire, ABC Arts Online and SBS.

  • Sydney Film Festival Project Image 1
  • Sydney Film Festival Project Image 2