- April 2012 – November 2012
THE OLD LIBRARY RESTUARANT AND BAR
Cardinal Spin was first engaged by The Old Library Restaurant and Bar in Cronulla three months after its doors first opened in order to formally present the new establishment to the masses. This involved the execution of a tailor-made communications strategy aimed at positioning the venue as a unique fine dining restaurant in Sydney's Sutherland Shire/Cronulla. A major component of this campaign was the staging of an official launch of The Old Library/ Moet & Chandon party, a high profile media and celebrity event.
* Cardinal Spin successfully carried out all media iniatives around the launch event including the development of the guest list. The event saw attendance from top media, VIPs and well-known Cronulla locals.
* Not only did Cardinal Spin's campaign secure a number of multiple-page spreads in glossy mags, including Venue Magazine, Inside Magazine and Home Ideas, The Old Library's launch also graced the social pages of the Sun Herald, Sunday Telegraph and Daily Telegraph.
* Other campaign highlights included pieces in Sydney Morning Herald's Good Living, Australian Good Food, Masterchef Magazine, Bars & Clubs Magazine, InsideOut Magazine and TimeOut Sydney.