- February 19, 2011
- February 19, 2012
- February 17, 2013
- December 8, 2013
"I can't say enough about what a superb job Amber and the Cardinal team did on Tropfest this year. They worked tirelessly for months to get the word out about the festival around Australia and the world, and were very quick on their feet when it came communicating messages to our fans. Thank you - great job!"John Polson - Founder and Director, Tropfest - the World's Largest Short Film Festival
Since 2011, Cardinal Spin has been the official communications agency for Tropfest – the world’s largest short film festival – and a national festival with events held in every major city across Australia.
Along with its core Australian festival for emerging filmmakers, Tropfest includes a live national broadcast and international elements such as celebrity judges and competitions abroad (Tropfest Arabia; Tropfest New York). Under the Tropfest umbrella are also a number of film-focused competitions including Movie Extra Tropfest, TropScore, Telstra Mobile Masterpieces and Trop Jr.
* In its first year working with Tropfest (2011), Cardinal Spin more than doubled Festival coverage from the previous year, before securing a record number of media placements for the event again in 2012 (1,000+ total media pieces).
* In 2013, Cardinal Spin undertook the challenge of promoting two Tropfest events in the same year – one in February and one in December. Combined coverage for both 2013 festivals exceeded 1,600 placements across print, broadcast and digital platforms.
* The coverage for December 2013 was achieved against a backdrop of considerable change for Tropfest, with the Festival moving to a different date and venue. Despite these developments, the Festival matched its film submission numbers and drew record attendance of more than 95,000 people.
* In addition to traditional communications services, Cardinal Spin has worked closely with Tropfest Founder and Director, John Polson, to secure the dream team of Tropfest judges and celebrity guests for the red carpet including Nicole Kidman, Toni Collette, Geoffrey Rush, Cate Blanchett, Asher Keddie, Tobey Maguire and Baz Luhrmann, among others.